---
title: SPARKS! Blog | Donnelly Effect | Organizational Storytelling
description: Organizational Storytelling | Applying decades of Disney professional development & leadership experience, we help destination locations create CUSTOMER LOYALTY by preparing their people to WORK HAPPY.
---

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#### [Spark #4: Tell A Story: The Power of Narrative Leadership](https://www.donnellyeffect.com/sparks-blog/spark-4-tell-a-story-the-power-of-narrative-leadership)

[Mike Donnelly](https://www.donnellyeffect.com/sparks-blog/author/mike-donnelly) |  March 16, 2017

***Donnelly Effect delivers 17 in '17: 17 actionable SPARKS to ignite your team for better leadership, customer and employee...***

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#### [Leadership and Organizational Storytelling](https://www.donnellyeffect.com/sparks-blog/leadership)

[Donnelly Effect](https://www.donnellyeffect.com/sparks-blog/author/donnelly-effect) |  May 15, 2015

 Storytelling is an essential leadership skill to shape behavior, improve employee engagement and gain customer loyalty.

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#### [Does Organizational Storytelling Replace Abstract Analysis?](https://www.donnellyeffect.com/sparks-blog/does-organizational-storytelling-replace-abstract-analysis)

[Donnelly Effect](https://www.donnellyeffect.com/sparks-blog/author/donnelly-effect) |  March 19, 2015

#### The greatest leaders in the world- religious, corporate, political, familial, educational, etc. capture the hearts and minds...

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