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SPARKS! Blog

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Winning Loyal Customers With Trust, Consistency & Convenience This Holiday Season

Mike Donnelly | December 6, 2024

Do you hear it? The soft sleigh bells ringing off in the distance? The holiday season is here, and with it, my annual reminder...

Our Go-To Blueprint for Successful Employee Training: Post-Training (Part 3)

Mike Donnelly | October 24, 2024

You've just wrapped up an engaging and informative training session...

Our Go-To Blueprint for Successful Employee Training: Program Implementation (Part 2)

Mike Donnelly | September 6, 2024

A well-executed training program does more than just impart knowledge — it ignites passion, boosts confidence, and cultivates a...

Planning a Training? Here's Our Go-To Blueprint for Success: Pre-Planning (Part 1)

Mike Donnelly | August 28, 2024

Picture this: a dimly lit conference room, a monotonous speaker droning on about outdated policies, and employees desperately...

The Power of Uniforms and Why Your Organization Needs One

Mike Donnelly | June 12, 2024

An organization uniform program is far more than just a dress code — it's a strategic branding initiative that impacts your...

It’s Time We Understand the Difference Between Cooperation and Compliance

Mike Donnelly | May 1, 2024

When it comes to giving orders, nobody particularly likes being the bearer of bad news or the "bad guy" elected as the...

How to Use AI to Design Processes Through the Eyes of the Customer

Mike Donnelly | March 19, 2024
Most leaders today don't need convincing about the power of artificial intelligence (AI). They can justify the investment—both...

The Case for a Human Holiday Season: Getting Back to Basics

Mike Donnelly | December 8, 2023
Every year around this time, the industry starts coming up with ways to make this season “the most profitable time of year.”

In...

To Create a Traditions-Based Fan Experience, You Must Get Emotional

Mike Donnelly | October 4, 2023
I think the reason I follow sports so closely is because I love the nostalgia that fandom is rooted in. Being a fan means...

Excellence Is a Habit

Mike Donnelly | July 21, 2023
Fair warning: This blog takes a bit of an existential turn. The POV? Today, I'm writing to you like I'm giving advice to one of...

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