SPARKS! Blog

In an era where “experiences” are everything, destination venues are under pressure to become the outing of choice.

Keeping...

Museums and galleries have a unique way of influencing the guest experience in that the engagement between the visitor and the...

What makes a visitor experience great?

If you polled your visitors and employees, their answers might include things like...

Recently, I attended the Smithsonian's National Conference on Cultural Property Protection.

The Smithsonian dedicates an...

Why organizations with well-defined missions achieve better results.

To connect with your customers, you need a mission and a...

A message for you and tips for writing a holiday party toast that’s as festive as the halls you’ve decked!

The Christmas season...

Your latest candidate signed your offer letter and agreed to a start date—congrats! Now what?

The period between accepting an...

We often talk about our front-line workers and C-suite leaders, but how are we protecting our middle managers?

We ask a lot of...

Post-covid customer service another casualty of the global pandemic.

ANNAPOLIS, MD. July 11, 2022 – Today the Donnelly Group...

Hyper-Personalized Learning Services are the Key to Inspired Customer Experiences: We’re Launching a YOU-Focused Subscription...