SPARKS! Blog

In the dynamic world of business, customer service plays a vital role in building lasting relationships with customers.

One of...

In an era where “experiences” are everything, destination venues are under pressure to become the outing of choice.

Keeping...

Museums and galleries have a unique way of influencing the guest experience in that the engagement between the visitor and the...

What makes a visitor experience great?

If you polled your visitors and employees, their answers might include things like...

Recently, I attended the Smithsonian's National Conference on Cultural Property Protection.

The Smithsonian dedicates an...

Why organizations with well-defined missions achieve better results.

To connect with your customers, you need a mission and a...

A message for you and tips for writing a holiday party toast that’s as festive as the halls you’ve decked!

The Christmas season...

Your latest candidate signed your offer letter and agreed to a start date—congrats! Now what?

The period between accepting an...

We often talk about our front-line workers and C-suite leaders, but how are we protecting our middle managers?

We ask a lot of...

Post-covid customer service another casualty of the global pandemic.

ANNAPOLIS, MD. July 11, 2022 – Today the Donnelly Group...