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SPARKS! Blog

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Wait, what? Everybody doesn't do this??

Mike Donnelly | March 7, 2016

Looking back, growing up professionally at the Walt Disney Company was more of a privilege than I ever realized. Until very...

Leadership and Organizational Storytelling

Donnelly Effect | May 15, 2015
Storytelling is an essential leadership skill to shape behavior, improve employee engagement and gain customer loyalty.

Does Organizational Storytelling Replace Abstract Analysis?

Donnelly Effect | March 19, 2015

The greatest leaders in the world- religious, corporate, political, familial, educational, etc. capture the hearts and minds...

Narrative Leadership: The Magic of Organizational Storytelling

Donnelly Effect | March 12, 2015

Walt Disney- perhaps the greatest storyteller of all time- has entertained millions of people of all ages throughout the...

Think Storytelling is Fluff? Think Again...

Mike Donnelly | October 18, 2014

Several members of our team just returned from their annual pilgrimage to the National Storytelling Festival in beautiful and...

Ignite Your Customer Experience via Storytelling

Mike Donnelly | June 19, 2014

I often hear in my consulting and facilitation sessions that leaders are having difficulty keeping their customer service...

5 Effective Strategies for Change Management

Mike Donnelly | May 2, 2014

Many times you may find yourself feeling like everything has turned upside down in your world-just when you thought you

Unlock the Magic!

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Donnelly Effect In Action

 

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